Page Titles & Meta Descriptions

Keep titles under ~60 characters and descriptions under ~155 so Google doesn't truncate them. Every description below has room for a price — add one as soon as you publish pricing, since price in the snippet raises click-through meaningfully.

Home — /

Current title is good. Keep it.

Yellowstone Snowmobile Tours — Guided Winter Tours in Jackson Hole

Description — small revision to lead with the concessioner status, which is your differentiator and currently isn't mentioned anywhere in the metadata:

Small-group guided snowmobile tours of Yellowstone National Park from Jackson
Hole, WY. Owner-led, all gear and hotel pickup included. Authorized NPS
concessioner.

Tours index — /tours

Current: Tours — Yellowstone Snowmobile Tours

Yellowstone Snowmobile Tours from Jackson Hole | All Trips

Compare our Yellowstone snowmobile tours: full-day rides to Old Faithful and the
Grand Canyon, 3-day expeditions, and custom private trips. [From $XXX.]

Old Faithful — /tours/old-faithful-day-tour

Current: Old Faithful — Yellowstone Snowmobile Tours The words "Old Faithful" and "snowmobile tour" need to sit next to each other, because that's the phrase people search.

Old Faithful Snowmobile Tour from Jackson Hole | Full Day

Full-day guided snowmobile tour to Old Faithful — 90 miles through geyser basins
and frozen waterfalls. Gear, meals and hotel pickup included. [From $XXX.]

Grand Canyon — /tours/grand-canyon-day-tour

Current: Grand Canyon — Yellowstone Snowmobile Tours "Grand Canyon" alone reads as Arizona. It needs "of the Yellowstone."

Grand Canyon of the Yellowstone Snowmobile Tour | Full Day

Ride 130 miles to the Grand Canyon of the Yellowstone and its frozen waterfalls
on a full-day guided snowmobile tour from Jackson Hole. [From $XXX.]

Multi-Day — /tours/three-day-yellowstone

Current: Multi-Day — Yellowstone Snowmobile Tours "Multi-Day" has essentially no search volume. "3 day" and "overnight" do.

3-Day Yellowstone Snowmobile Tour | Overnight Expedition

A 3-day, 2-night guided snowmobile expedition across 170 miles of winter
Yellowstone. Lodging, all meals and gear included. Small groups. [From $XXX.]

Custom — /tours/custom-tour

Current: Custom Tours — Yellowstone Snowmobile Tours "Private" outsearches "custom" in this category.

Private & Custom Yellowstone Snowmobile Tours | Jackson Hole

Design a private Yellowstone snowmobile tour around your group — your dates,
your route, your pace. Minimum 4 guests. Owner-led and fully outfitted.

FAQ — /faq

Current: FAQ — Yellowstone Snowmobile Tours

Yellowstone Snowmobile Tour FAQ | Gear, Ages, Groups

Do you need experience? Will you be warm? How old do kids have to be? Answers to
the most common questions about snowmobiling in Yellowstone in winter.

About — /about

Current: About Us — Yellowstone Snowmobile Tours

About Us | Owner-Led Yellowstone Snowmobile Tours

Founded by Kyle James after ~25 years guiding the Greater Yellowstone Ecosystem.
Three guides, small groups, and an authorized NPS concessioner permit.

Prepare — /prepare

Current title is fine.

What to Wear & Bring | Yellowstone Snowmobile Tour Prep

What we provide, what to wear, and how to prepare for a winter day snowmobiling
in Yellowstone. Insulated gear, boots, helmet and mittens included.

Note: "what to wear snowmobiling in Yellowstone" is one of the highest-volume queries in this category. This page should target it directly and eventually expand into a full guide.

Contact — /contact

Current title is fine.

Contact & Reservations | Yellowstone Snowmobile Tours

Request your Yellowstone snowmobile tour. Call 307-690-5501 and you'll reach the
owner or GM directly — no call center, no booking agency.

Open Graph and Twitter tags

No og: or twitter: tags were detected on any page. Add these sitewide before you start driving Instagram traffic, or every link you share will render as a bare URL with no image.

In Next.js App Router, the Metadata API handles both:

// app/tours/old-faithful-day-tour/page.tsx
export const metadata: Metadata = {
  title: 'Old Faithful Snowmobile Tour from Jackson Hole | Full Day',
  description: 'Full-day guided snowmobile tour to Old Faithful — 90 miles through geyser basins and frozen waterfalls. Gear, meals and hotel pickup included.',
  alternates: {
    canonical: 'https://www.snowmobileynp.com/tours/old-faithful-day-tour',
  },
  openGraph: {
    title: 'Old Faithful Snowmobile Tour | Yellowstone Snowmobile Tours',
    description: 'A full-day guided ride to the heart of Yellowstone in winter.',
    url: 'https://www.snowmobileynp.com/tours/old-faithful-day-tour',
    siteName: 'Yellowstone Snowmobile Tours',
    images: [{
      url: 'https://www.snowmobileynp.com/api/media/hero-oldfaithful.jpg',
      width: 1200,
      height: 630,
      alt: 'Snowmobile riders on a groomed trail near Old Faithful in Yellowstone National Park',
    }],
    locale: 'en_US',
    type: 'website',
  },
  twitter: {
    card: 'summary_large_image',
    title: 'Old Faithful Snowmobile Tour | Yellowstone Snowmobile Tours',
    description: 'A full-day guided ride to the heart of Yellowstone in winter.',
    images: ['https://www.snowmobileynp.com/api/media/hero-oldfaithful.jpg'],
  },
};

Set the shared defaults once in app/layout.tsx with metadataBase and a default openGraph object, then override per page. Also confirm canonical URLs are being emitted — none were visible in the audit.

Verify with Facebook's Sharing Debugger and Twitter's Card Validator.

Image alt text

Every hero image currently renders with alt="". Replacements:

Describe what's actually in each photo — these are educated guesses based on the filenames. Keep alt text descriptive and natural; don't stuff keywords.