Yellowstone Snowmobile Tours — Marketing & SEO Package

Prepared for Kyle James, Yellowstone Snowmobile Tours (snowmobileynp.com) Prepared by Danny Holland, Tetonic — August 2026

Start here

01-marketing-brief — The main document. Read this first. Plain-language walkthrough of everything we discussed: Google Business Profile, SEO, Google Ads, customer profiles, content, AI workflows, CRM, and reporting. Ends with a phased plan and a budget range.

Then the details

File	What it is
02-seo-audit	Page-by-page findings on the current site with a prioritized fix list and resolution tracking.
assets/meta-tags	Rewritten page titles and descriptions, ready to paste in
assets/llms.txt	The AI-readable summary file. Drop at `/public/llms.txt`
assets/schema-jsonld	Structured data code blocks for each page type
assets/google-ads-starter	Campaign structure, keyword lists, negatives, and ad copy
assets/conversion-tracking-spec	Exactly what to track and how to wire it up
assets/icp-landing-pages	The four customer profiles and the landing pages that match them
assets/ai-content-workflows	Copy-paste prompts and a repeatable weekly content routine
assets/reporting	What to look at weekly and monthly, and where to find it

Who does what

Most of the "Do this week" list in the audit is Mekki's job (he built the site). The strategy, ads, and content pieces are where outside help makes sense. There's a split-of-work recommendation at the end of the main brief.

Static Microsite & Online Preview

This repository includes a lightweight build pipeline and here.now publishing setup to view all deliverables as an interconnected microsite.

Local Preview

npm run preview      # Builds and starts a local server at http://localhost:3000
# or
open dist/index.html # Opens directly in your default browser

Build & Link Check

npm run build        # Compiles all markdown files to dist/
npm run check-links  # Verifies 0 broken internal relative links

Deploy to here.now

npm run deploy       # Builds and deploys dist/ to here.now