Marketing & SEO Growth Package
Prepared for Kyle James (Yellowstone Snowmobile Tours · snowmobileynp.com). Below are the strategic roadmaps, technical audits, campaign setups, and automated workflows designed to scale bookings and search authority.
Executive Strategy & Overview
2 itemsMarketing & SEO Strategy Brief
Comprehensive strategic roadmap covering Google Business Profile setup, pricing transparency, competitive positioning, Google Ads campaigns, customer profiles, and budget recommendations.
Index & SummaryDeliverables Package Index & Overview
Master index of all marketing, SEO, advertising, and content deliverables with role responsibilities and implementation sequence.
SEO Audit & Technical Assets
3 itemsTechnical SEO Audit & Recommendations
Page-by-page audit across nine site URLs. Identifies NAP consistency fixes, missing pricing, structured data gaps, and keyword opportunities.
Metadata SpecPage Titles & Meta Descriptions
Ready-to-paste page titles and meta descriptions optimized for search intent, character limits, and concessioner branding.
JSON-LD SchemaStructured Data Specifications (JSON-LD)
Schema.org JSON-LD code blocks for Organization, LocalBusiness, TouristTrip, and FAQPage structured data.
Campaigns & Audience Profiles
2 itemsGoogle Ads Starter Package
High-intent search campaign blueprints, keyword match groups, negative keyword lists, responsive search ad copy, and bidding strategy.
Customer ProfilesCustomer Profiles & Landing Pages
Detailed Ideal Customer Profiles (Families, First-Timers, Repeat Riders, High-Spenders) with matching landing page wireframes.
Content Workflows & Analytics
4 itemsAI Content Generation Workflows
A 45-minute weekly workflow with reusable prompts for conditions reports, Instagram captions, wildlife stories, and email newsletters.
Analytics SpecConversion Tracking Specification
Google Analytics 4 and Tag Manager setup instructions for tracking primary leads, phone calls, tour interest, and booking interactions.
Reporting GuideMarketing & SEO Reporting Framework
A 15-minute weekly review routine tracking lead volumes, cost per acquisition, Search Console impressions, and review velocity.
AI Search IndexAI Summary File (llms.txt)
Structured text summary optimized for LLM search indexing and AI assistant discovery (drop at /public/llms.txt).